Our Story

Hi, I'm Danny Tirone, the Founder of TIROBAR.  I spent my life as a competitive hockey player and always prioritized nutrition for peak performance.  I believe that proper nutrition is a great way to get an edge on the competition and help you perform at your best.  During my time as a professional hockey player, I was fortunate enough to work with and learn from some of the most renowned sports trainers and nutritionists in the world.  Drawing on my experiences as an athlete, I decided to create TIROBAR, an all-natural protein + energy bar.  

TIROBAR was born out of a kitchen in Cergy, France where I was playing my final year of professional hockey.  It was 2021 and we underwent a strict lockdown due to Covid-19.  The idea came to me on walk and I thought "I can create something better than what's out there". Games were canceled and practices limited, so with my extra free time, I decided to head to the grocery store gather up a bunch of healthy fruits, nuts, and seeds and start experimenting.

When I got back to the United States, I decided to pursue it further.  I spent hundreds and hundreds of hours in the kitchen over the course of months and months formulating recipes all by myself.  I made the bars with specific ingredients in mind and specific nutritional metrics.  I struggled with getting the bar to stay together, to not dry out, and also with shelf-life because the ingredients were so fresh.  I was told by many people to add in certain ingredients to fix my problems, but I knew that if I added these ingredients then my bars would be just like all the others.  So I kept trying and trying and it took over a year to get to a final product.  And I could not be happier with how it turned out!

It seemed to me that the bars with high protein had terrible ingredients I'd never heard of and the bars with few ingredients had no protein.  Why didn't someone fill this gap?  

Here's where I came in.  I said I want a bigger bar to fill me up with 15+ grams of plant-based protein, just 5 familiar ingredients, zero added sugar, and I want it to have an enjoyable taste and texture.  I am happy to say that I achieved exactly what I set out to create and never wavered on my vision of the quality of the ingredients in the bar and the nutritional metrics of it.  

Beyond the bar itself, my mission is to encourage everyone to see themselves as an athlete and lead an active lifestyle.  Sports and exercise were such a big part of my life and I believe that the habits of an athlete can be replicated by everyone.  Whether you are an elite athlete or a weekend warrior, I hope you choose TIROBAR to fuel you!

Thank you for reading & showing interest in my company.

Sincerely,

Danny Tirone | Founder